About Us

Our Legacy

Welcome to Aurabelle, where timeless tradition meets modern elegance in the world of Indian jewelry. For nearly 90 years, our family business has been a cornerstone of craftsmanship, weaving intricate designs inspired by India's rich heritage into pieces that tell stories of culture, legacy, and love. As masters of manufacturing with unparalleled knowledge of traditional Indian jewelry—from the delicate filigree of Rajasthan to the bold motifs of South India—we've built our reputation on unwavering quality, loyalty to our customers, and a passion for perfection that spans generations.

Now, as the fourth generation steps forward, we're thrilled to launch Aurabelle as our exclusive online brand, expanding our cherished legacy to homes across the globe. Our mission is simple yet bold: to break through the market with exquisite, handcrafted designs that blend ancient artistry with contemporary flair, all at competitive prices that make luxury accessible. Whether you're seeking a statement necklace for a wedding, everyday earrings with a traditional touch, or a heirloom piece to pass down, Aurabelle promises authenticity, innovation, and the same trusted excellence that has defined us for decades. Join us on this exciting journey—where every jewel is a bridge between past and future, crafted with heart and soul.

Unmatched Craftsmanship

At Aurabelle, we believe in delivering nothing but the finest quality. Each piece is meticulously crafted using the purest gold, precious gemstones, and modern techniques to ensure durability and brilliance. Our designers draw inspiration from both traditional motifs and modern trends, ensuring that every customer finds something that resonates with their unique taste.

A Promise of Trust

We take immense pride in our transparent and customer-focused approach. Over the years, we have earned the loyalty of countless customers through fair pricing, personalized service, and a genuine commitment to satisfaction. Whether you are selecting jewelry for a special occasion or as an investment, we guarantee authenticity and a timeless piece to cherish forever.